MAKE MISTAKES

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mistakes are very strange creatures. we call them failures but they tell us what to do next.

they’re teachers and guides. they’re every single drug that didn’t pass the clinical trials so that we could get the right ones administered.

They’re every single ad that didn’t work in the split testing process.

They’re every single piece of content you made that hinted that you could make something better.

Mistakes are critical and you have to make them because otherwise you won’t know what to do next.

You aren’t a magnet being pulled to your goal through space with zero resistance. Your life is a bowling ball rattling down a lane with bumpers on. Go run into some shit and figure out where to go next.


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