COMMON GROUND

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You can’t teach anyone without establishing common ground.

It’s great that you know a lot of stuff and you’ve researched it and you know for sure that it’s true.

But if that truth says something different from what everyone believes, you can’t expect them to now believe you.

You have to be willing to connect the threads between their knowledge and your understanding.

Be polarizing to make people think and to wake them up. Don’t be like everyone else or hide everything different about your belief.

But remember, that if what you want to teach goes against what the people you’re speaking to believe you need to meet them where they are or you will lose them.


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