AUTHENTICITY

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The real value in authenticity is that it’s less work.

If you’re creating a lot of things that represent what you believe about the world then everything you create will have a common thread. You’ll create a niche through your beliefs about the world.

But if you create things you don’t believe in just because you think they’ll work or you box yourself into someone else’s image of the world then each time you create something it will be disconnected from the previous thing you made.

Because it’s way more difficult to be consistent with something you don’t believe in. And doing the thing you believe to be true is the easiest thing to do consistently.

Be authentic not because it’s brave or inspiring or the right way to be. Be authentic because it’s efficient.


Watch the TikTok version below.